"I'll teach you the skills that make up the entire Product Management job and process: from ideation to market research to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership." Sandra Naidich
About this track
What is this track about?
This track will prepare you for all major areas a product manager is responsible for and ace product management interviews. This is not a traditional online training course. It is a track that is composed of a series of videos, tasks and readings to make you 100% ready to answer any interview question confidently, impress your interviewer and land your PM job. Whether you are a beginner PM looking for your first role or a veteran looking for a promotion or a more exciting position, this track is for you.
What are you going to learn?
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What is a Product Manager?
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Problem Validation & Definition
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Good Interview Questions
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Customer Pain Points & Insights
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Finding Interviewees
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Customer Surveys
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Customer Validation
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Personas
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Product / Market fit
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Market Sizing
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Competitive Analysis
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Feature Prioritization
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Storytelling
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Scenarios & Storyboarding
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Wireframing
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Prototyping
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Risk & Assumptions
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The Product Roadmap
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Product Goals
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Metrics & KPIs
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The AARRR & HEART Frameworks
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Usability Testing & A/B testing
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MVP
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Overview of software development and tech for PMs
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Introduction to Agile (link to Scrum track)
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Requirements
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User Stories & Acceptance Criteria
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Working with your engineering team
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SQL overview for PMs
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Stakeholder Management Techniques
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Brainstorming
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Prepare your PM resume
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How to start networking
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Interview Prep
Who is this track for?
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Founders looking to get a better handle on the intricacies of managing their product
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Students and career changers starting a career in product management
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Engineers and project managers transitioning to a role in Product.
Track at a glance
| Lessons | 34 |
| Commitment | 12 hours of study |
| Language | English |
| Mentor Response Time | 4 Hrs. |
| Student Reviews |  (51) |
Melody
Business Analyst, Blue Cross
"I love this new experience of online education. A track of online resources listed in the perfect order that covers all aspects I need to learn about the topic. Great platform! Thanks im excited to have found this track."
Bennett
Product Manager, General Assembly
"This track is everything I was hoping for and more. It lays out the fundamentals of being a Project Manager in a very easy to understand and absorb way. The best money I've spent!!!"
Jim
Project Manager, General Assembly
"As someone who took the the Product Management Immersive course at General Assembly this course is a fantastic way to review what I already know and then learn some more! I became immediately impressed."
Curriculum
- Video Lesson 1: What Is A Product Manager?
- Video Lesson 2: Problem Validation & Definition
- Video Lesson 3: Developing Good Customer Interview Questions
- Article Lesson 4: How To Focus On Customer Pain Points And Insights From Your Interviews
- Article Lesson 5: How To Find Customers To Talk To
- Video Lesson 6: How To Structure A Survey
- Video Lesson 7: Customer Validation
- Video Lesson 8: Personas
- Video Lesson 9: Product / Market Fit
- Video Lesson 10: Market Sizing
- Video Lesson 11: Competitive Analysis
- Video Lesson 12: Feature Prioritization
- External Resource Lesson 13: Storytelling
- Article Lesson 14: Storyboards & Scenarios
- Video Lesson 15: Wireframing
- Video Lesson 16: Prototyping
- Video Lesson 17: Risks & Assumptions
- Video Lesson 18: The Product Roadmap
- Article Lesson 19: Product Goals
- Video Lesson 20: KPIs & Metrics
- Video Lesson 21: The AARRR & HEART Frameworks
- Video Lesson 22: Usability Testing & A/B Testing
- Video Lesson 23: MVP
- Video Lesson 24: Overview of Software Development for PMs
- Article Lesson 25: Introduction To Agile
- Video Lesson 26: Writing Requirements
- Video Lesson 27: Writing User Stories
- Video Lesson 28: Working With Your Engineering Team
- Video Lesson 29: SQL Overview For PMs
- Video Lesson 30: Stakeholder Management
- Video Lesson 31: Brainstorming
- Article Lesson 32: Preparing Your PM Resume
- Video Lesson 33: Networking
- Video Lesson 34: Preparing For Your Inerview
Mowgly tracks are a series of high quality videos, courses, articles, readings and assigments that are curated by industry experts to guide you to master any topic in as little as few hours.
Learning at Mowgly
We believe that all knowledge is available on the web. All you need is a mentor to guide you to it. Tracks are not traditional online courses. A track is a series of videos, tasks and readings that are put together by industry experts to guide you to master your topic.
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